October 28, 2010

Helvetica a treat for design eyes

I just recently checked out the documentary Helvetica from the Library.

"It's a movie about fonts?" my husband asked me doubtfully when I proposed watching it together.

"Well... it's actually just about one font," I admitted.

Needless to say, I enjoyed it much more than he did. The pace was quick, the visuals lively and fun, and the interviews of design greats were inspiring. The film covered the origins of Helvetica and its rise to popularity, showing the startling difference between advertising of the 1950s and 1960s. It also made you so much more aware how pervasive it is as a font choice in both Europe and the United States. The interviews were balanced between those who found it an indispensable font for all purposes and those who thought it was bland, generic, overused, and dated.

I would recommend it for anyone interested into a sneak peek into the world of typography and graphic design – I promise you don't have to be a designer to be entertained by it!

1 comment:

  1. sounds interesting to me! Chad was grumbling about it at our house the other day...ha!