February 8, 2012

lime green couches do exist!

Was anyone else super-impressed with JCPenny's ad this past Sunday? New logo, new layout, perhaps new products? Before seeing this lovely, artist, white-space filled ad I would have associated their store with "grandma" (no offense to my dear grandmothers). Now I think of sassy spring clothes that I would actually wear and lime green couches (pardon, "gecko") that just might work in my sunroom. That's the power of graphic design my friends!

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