October 29, 2014
My dad is newly retired and a recent Grandpa visit allowed me to crank through some serious design work for my dear sister's newest venture.
The name is a tribute to one of her cats and the paw print is that of one of her dogs. I am quite pleased with my choice of typeface. Usually I trend towards the more simple, modern sans serif fonts as being friendlier and cleaner. In this case, however, I think these serifs give an appropriate air of seriousness while still being soft and approachable.
The heart shape within the paw print was there naturally, which I quite love.