October 29, 2014

a logo

My dad is newly retired and a recent Grandpa visit allowed me to crank through some serious design work for my dear sister's newest venture.

The name is a tribute to one of her cats and the paw print is that of one of her dogs. I am quite pleased with my choice of typeface. Usually I trend towards the more simple, modern sans serif fonts as being friendlier and cleaner. In this case, however, I think these serifs give an appropriate air of seriousness while still being soft and approachable.

The heart shape within the paw print was there naturally, which I quite love.

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