campfire, storytelling, myths, messages, memories, words leaping off page
My favorite is the middle one so I will end showing it to you in color. I developed several color versions of each of these. The committee ended up choosing the final logo out of the above three choices.
I would love to hear which one resonates with you and why. Please leave a comment!
I also think my favorite is the second one--I'm not exactly sure why but it immediately brought my mind to outdoor adventures in the mitt. :) I also really like how the first one appears as though the story is coming alive.
ReplyDeleteMy favorite is the first one. I like that the book is like a fire -- reading lights things up. Although I also like the middle one, esp. in color.
ReplyDeleteLadies, you are right with me about liking the first two better. I think they both have more a story to them.
ReplyDeleteI will also note that color makes a huge difference in how you perceive a design. That's why the best bet is to present in black and white first. A strong design will always work well in black and white. Someone might so like a color that they choose a design that isn't the strongest because they had an emotional reaction to the color!
I like the middle one the best - but I can appreciate all of them! I like the UP showing up - a part of Michigan that is often not included. Plus the "rocks" that look like they are arranged as "inukshuk" - is that the right term? We do have appreciation for a good stone! You do such good work, Amanda!
ReplyDeleteOoh, yes, they do look a bit like a stack of rocks. And I feel strongly about showing the UP too. It's not fair to leave them off. That particular logo incorporates that part of our geography well.
ReplyDeleteAmanda- Only having seen the third (and winning option) until now, which I was also very impressed with, I do very much like the first two choices! I heard repeatedly that the third option reminded people of the old state license plates. Well done on all three!
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