The last big thing I completed before my maternity leave from my job as a graphic designer at the Grand Rapids Public Library was promotional pieces for this summer's GR Reads. It's a summer reading program for adults and this year's theme is good vs. evil.
My first inclination was to do a design in stark black and white. Or perhaps using some gray to represent the so-called gray area. Maybe a fuzzy border between the black and white? Perhaps the words "good" and "evil" and reflections of each other? Linked? Grown together? Is the line between the fuzzy or solid? I had many many visions, sketches, and drafts. And nothing was pleasing me.
Then I thought some more about GR Reads, the overall program, and realized that it was supposed to be fun. Sure, some of the books are obviously going to be serious in nature, but the point is for all of us to have some fun reading and go to some interesting programs. It's summertime, not homework time.
So I switched directions, introduced some bright color (I do love our color palette), added an outsider font and created an illustration for the theme that's just a touch lighthearted (reusing and modifying characters from the font, I might add). At last, a design solution I am pleased with!